A digital strategy will define your wants, goals, strengths,weaknesses, target audience, competition and available opportunities. It will detail the best uses of technology, online promotional platforms and budgets. The strategy will also include a plan on how all this will be implemented, delivered and maintained for continued success.
Whether it is for a project, a campaign or your entire business; a complete digital strategy roadmap tells you how you are going to achieve your digital goals. Creating a strong digital strategy depends on how deep the understanding of your business or project is. It all starts with a conversation, research and brain storming, and concludes in an in-depth document, spelling out exactly how we will achieve your online targets.
There is no point in creating a strategy and putting it away, it needs to be executed well to get results. This will help you refine your idea and create a modified digital strategy, our experts will draw on their knowledge and experience to execute and deliver your strategy effortlessly.
After digital strategic plans are implemented, the critical business metrics are studied through our measuring tools. We don’t just track metrics like other digital agencies.
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The most important thing we do with any content marketing client is that we sit down and work out with their goals. What is their need? How we can do this? How should we analyseit and what works best for them and what not?
As cliched it might sound, 'content is definitely the king' and our content writing team does its best. Our team puts a lot of emphasis on marketing your content to ensure the right reach. We aim at delivering the content to a clearly defined audience in the right manner. Efficient content is an art of story-telling where it is important to understand what the consumer wants to hear over what you want to say.
While creating the content, we understand our customers’ requirements well so that we can personalise the content for them. We aim on writing the content in a more conversational tone rather than a preachy one.
While conveying the message out to the audience, it is important to know the medium which is more convenient and used by the customers. We study the target group and we focus on the medium to reach out to them. This helps the brand in delivering the right message to the right audience.
Right message and right medium is wasted if you aim at the wrong target. Targeting your audience in a strategic way is very crucial for the digital marketing efforts of your brand. We define the target precisely and then send the message across for better results.The plan also includes in creating a list of industry leaders we feel will be interested in your content.
A website is a living proof of your brand's online survival. It holds crucial for your brand on a digital space. We help you create a website that aptly sums up your brand image. Our website development services does not just focus on a play of words and pictures, but, we aim at creating an online identity effectively that attracts the users to click more and enables them to understand your brand better. Website is the most important digital impression of your brand in this E-connected world, so let us work out the right design for you and ensure that you don't get lost in the messy'cloud'.
Your business is unique and we believe your website should be too! We at Culturity Communications offer a full range of website design and development. From design-led static websites to full CMS, we have all the skills to make your site look good and to deliver it.
Search Engine Optimization (SEO) means growing website visits and sales from search engines by using natural techniques. It also works by helping search engines and the individuals to find and use websites optimally. SEO constantly makes website content and structure more effective by improving the quality and quantity of off-site signals that influence search engine rankings – such as media coverage, web links and social media.
Culturity Communications delivers the full set of SEO services – from initial audit of on-site, off- site problems and opportunities to research, provides recommendations for ongoing optimization. By using content driven campaigns, we can fully incorporate SEO with all the digital and offline campaigns thus, helping you manage online channels in interaction with your broader marketing strategy. If you don’t have a broader strategy, we can help with that too.
Majority of people use search engines to find information about the product before finally making a purchase. This only means that if you want to be found, you need to rank well for your target keywords. There’s nothing worse than looking at your competitors on the sponsored search results, for all those crucial keywords, and wondering how they can afford to be in one of the top positions! What are they doing to be different? How are they able to make the most of these opportunities presented by Pay- Per -Click (PPC) marketing? If you are in such a position; don’t worry you can rely on us to provide the required expertise and standard levels of service, we offer a performance based fee structure where our goals are aligned with yours and we are paid based on the results.
This in turn will lead to-
We at Culturity Communications, help brands of all shapes and sizes to manage their social media channels. Whether they are looking for a complete online marketing strategy or just periodic consultancy, our approach is always straight and simple. We know social. We live it. We breathe it. Using online techniques, we gain insight into a customer's desires, behaviours and how they identify the brand. We use this knowledge to develop an unmatched tone for a brand’s personality. This is the launch pad from which we create and spread relevant content across social communities, by moving your brand communications to a conversational one.
Technology plays a very important role in today's life. Be it your customers or your employees, they have never been so connected before. Mobiles and tablets are now the remote control for the world around us, remotely connecting other devices at our homes, cars and shops.Our mission at Culturity Communications is to help in increasing sales, customer engagement, and productivity.
It is rightly said that the future belongs to those who head out to build a connected customer revolution and at Culturity Communications we just do the right thing. We deliver solutions for the connected world with some of the best Applications, Technologies & lots more.